November 24, 2014

Client Resources

Resources for frequently asked questions about SEO and PPC

Question: How can I get my site to rank higher?

Answer: There are many factors that can contribute to your page ranking and can also contribute to that page falling in ranking. Here is a periodic table of search ranking factors and how the contribute to the overall “ranking” of your page and your site. The link will take you to a deeper explanation of the table’s information.

SearchEngineLands Periodic Table of SEO Ranking Factors.

Search Engine Land Periodic Table of SEO Success Factors


 

Question: I keep googling myself and for awhile I showed up, but not any more? What happened to me being #1?

Answer: This article by Avinash Kaushik, is especially helpful for all zees,  see #4 for those zees that worry about ranking #1 for (fill in the blank) keywords.

PS – if you do Google yourself and you do show up, please click on your link and go to your site and then click on another link. Then remember that this result is just based on your search history, not someone that is just now looking for a painter. And, oh if you keep searching for your competititon, guess who google thinks is important to you—-your competition!

Why you ask? Because if you continually search for yourself and don’t click on your own site, Google’s algorithms see you rejecting the search results and will try to serve up something different the next time, and then poof you disappear from your next search results based on  your actions of not clicking on the suggested information. Self defeating don’t you think? OR you can stop searching for yourself on Google  and send us those photos that are still in your phone so we can add them to your residential pages! A better use of time and much more likely to feed your bottom line.

 


 

Question: I get calls and unsolicited Emails from “SEO” experts. Are they for real?

Answer: Are you getting unsolicited emails claiming to improve your rankings? or “There are problems with your code” or “I can get you ranked number 1 in Google” or many other claims? Here are a couple of points taken from the Google Information site, you can read the whole article here – Google.

 

“Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Amazingly, we get these spam emails too:

“Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories…”

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

No one can guarantee a #1 ranking on Google.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”